From Limo Service to Chauffeured Brand — The Power of Positioning
The difference between a limo company and a chauffeured brand that stands for class, reliability, and personalized service is made by one very powerful concept — positioning. The Shift from Limo Service into Chauffeured Experience An ordinary person holds in mind an image of a limos service: these beautiful limos, drivers in black, and comfortable rides from point A to point B. All of these are true, but the difference lies in what the customers require today. Travelers, executives, and event planners want specialized attention, utmost convenience, and reliability. This change in expectations has transformed the image of what a limousine company should offer. It all boils down to offering more than a limo in NYC-it's about providing the whole chauffeur service experience. Making that big stride can only be done by positioning your service as a lifestyle brand your customers can trust instead of a mere transportation option. What Does Positioning Mean in the Limo Industry? Position...